Who We Are - NST and SDSU

Nuffer, Smith, Tucker
Nuffer, Smith, Tucker has been focused on developing strategic communications solutions for clients for more than 35 years. The firm implemented its first “social media” campaign in 1999 – well before the term “social media” even existed with the development of the WD-40 Fan Club, a community of more than 120,000 WD-40 enthusiasts. Since then, the firm’s social media practice has grown and now includes social media monitoring, strategy development and implementation – all with the focus on extending clients’ brands online to develop sustainable, long-term relationships. NST currently manages social media activities for WD-40, McDonald’s of San Diego County, Chicken of the Sea and ITW Space Bag. For more information, visit http://nstpr.net/blog/.

San Diego State University
San Diego State University’s Marketing and Communications Department is a national leader in the integration and implementation of social media tools and strategies at an academic institution. SDSU reaches out to and connects with students, faculty, alumni, media and community members with such tools as Twitter, Facebook, LinkedIn and YouTube, incorporating social media strategies into everything from news sharing to crisis communications. The marcomm team regularly presents on social media tactics, most recently to such organizations as the California Association of Public Information Officers, the Municipal Managers Association of Southern California and the Council for Advancement and Support of Education. To see SDSU's social media efforts in action, visit SDSU NewsCenter at http://www.sdsu.edu/newscenter.