Video Highlights

The first-ever San Diego Social Media Symposium brought together academia, PR and marketing professionals, and San Diego business leaders to discuss the impact of social media, including:

  • the changing media landscape
  • ethical and legal considerations
  • case studies
  • workplace issues
  • measurement and return on investment

View the videos below for a glimpse at some of the topics/issues covered by our expert panelists:

John Moore, chief evangelist for the Word of Mouth Marketing Association – Our keynote speaker discusses the importance of using social media to create relationships and engage in dialogue versus another promotional tool.

A video of John Moore’s full keynote address is also available for viewing.

Tammy Carpowich,director of new media for KPBS, shares her thoughts on why traditional media won’t disappear.



Rob Hopwood, Internet content producer and social media specialist at SignOnSanDiego, talks about how The San Diego Union-Tribune is implementing its vision through social media.

 

Stacey Ross, founder of SanDiegoBargainMama.com, shares how social media gives her the opportunity to create online and offline relationships.



John Moore, chief evangelist for the Word of Mouth Marketing Association, talks about the impact of the new FTC guidelines for bloggers.



Andrew (Andy) Serwin, partner at Foley & Lardner, looks at the legal impact social media has had on traditional journalists.



Tim Wulfemeyer, a journalism professor at San Diego State University, talks about the transition traditional journalists have made in order to capitalize on social media.



Natalie Malaszenko, e-commerce director at PETCO, discusses the power of saying "thank you."


 

Christine Morrison, social media marketing manager for Intuit, talks about how social media can help companies turn negative consumer experiences into positive experiences.


Sukhjit Ghag, social media evangelist with Sony Electronics, offers advice to individuals or organizations thinking about entering the social media space.


Rosanna Indie, community relations director for Jobing.com, discusses the recruitment and employment opportunities available via social media.



Adam Ward, director of staffing at Qualcomm, discusses the opportunities social media provides for recruitment.



Angie Swartz, president and CEO of Square Martini Media, and host of Twitter Talk Radio, discusses how social media access can influence company culture.



Kimberly Parker, sales and marketing coordinator at The Pearl Hotel, states the importance of knowing your brand and how social media can be used as a consumer barometer.


Chalise Zolezzi, public relations manager for Taylor Guitars, talks about the importance of being flexible with your social media efforts.