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9-9:15 a.m.
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Welcome
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9:15-10:15 a.m.
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Keynote address – Word of Mouth Marketing Association’s Chief Evangelist John Moore
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10:15-10:30 a.m.
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BREAK
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10:30-11:30 a.m.
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Panel: The changing media landscape – A discussion of traditional
and “new media”
- Tammy Carpowich, director of new media, KPBS
- Rob Hopwood, internet content producer and social media specialist, SignOnSanDiego
- Stacey Ross, founder, SanDiegoBargainMama.com
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11:30 a.m.-12:30 p.m.
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LUNCH
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12:30-1:30 p.m.
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Panel: Playing it straight – Ethical and Legal Considerations
- John Moore, chief evangelist, WOMMA
- Andrew (Andy) Serwin, partner, Foley & Lardner
- Tim Wulfemeyer, journalism professor, San Diego
State University
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1:30-2:30 p.m.
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Panel: Case study roundtable
- Natalie Malaszenko, e-commerce director, PETCO
- Christine Morrison, social media marketing manager, Intuit
- Sukhjit Ghag, social media evangelist, Sony Electronics
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2:30-2:45 p.m.
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BREAK
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2:45-3:45 p.m.
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Panel: Social media in the workplace
- Rosanna Indie, community relations director, Jobbing.com
- Adam Ward, Qualcomm
- Angie Swartz, president and CEO, Square Martini Media; host, Twitter Talk Radio
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3:45-4:45 p.m.
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Panel: Measurement – Showing ROI
- Kimberly Parker, sales and marketing coordinator, The
Pearl Hotel
- Chalise Zolezzi, public relations manager, Taylor
Guitars
- Erika Diprofio, integrated communications manager Souplantation
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4:45-5 p.m.
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Recap and Adjourn
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