Meet the Keynote

Jason Falls

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He was also recently named No. 9 on Forbes list of top 50 social media power influencers. His first book, “No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing,” co-authored with Erik Deckers, was published in September 2011.

Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, AT&T, Humana, NASCAR driver Robby Gordon, University of Louisville Health Care, Backupify, SHPS, Bacardi, The National Center for Family Literacy, Expion and The Kentucky Center. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s “The New Influencers” and Jay Baer and Amber Naslund’s “The Now Revolution.”

About the Presentation

Cut The Bull: How Strategic Social Media Drives Business
Enough with the social media warm and fuzzies! You need a no-holds-barred, no B.S., no “Kumbaya” guide to developing social media marketing strategies for your business. Jason Falls brings his relentlessly practical business value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency and brand value to San Diego. He’ll show you how to systematically assess the seven business drivers of social media marketing, choose which is right for your business and learn to plan, execute and measure them. Join the conversation and engage all you want, but if you’re not making social media marketing about driving business, you’re wasting time and money Falls promises to wake everyone up … for the day and for your business and its use of social media marketing!