Agenda

Thursday, March 1, 2012
8:30 – 9 a.m. Registration
9 – 9:15 a.m. Welcome
9:15 – 10:30 a.m. Keynote Address – Jason Falls
Social Media Strategist, Author of SocialMediaExplorer.com and “No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing”
10:30 – 10:45 a.m. BREAK
10:45 – 11:45 a.m. Panel: Creating Compelling Brand Content

  • Laura Naviaux, senior vice president of global sales and marketing, Sony Online Entertainment
  • Seth Silver, CEO, Social Control
  • Nick Cifuentes, director of global social media, Ancestry.com
11:45 a.m. – 12:05 p.m. BREAK – Lunch Service Begins
12:05 – 1:05 p.m. Lunch Speaker – Gary Kim
Editor of Mobile Marketing & Technology, Content Marketing News and Carrier Evolution.
1:05 – 1:15 p.m. BREAK
1:15 – 2:15 p.m. Panel: Online Reputation Management

  • April Bolduc, communications manager, San Diego Gas & Electric
  • Garin Carpenter, assistant director of front office operations, Hilton San Diego Bayfront
  • Shannon Drake, social media manager, JustFab.com
2:15 – 3:15 p.m. Panel: Offline & Online Word of Mouth

  • Ryan Ross, marketing communications manager, Karl Strauss Brewing Company
  • Audie Chamberlain, head of social media, Realtor.com
  • Jason Pudim, outside sales, Groupon
3:15 – 3:30 p.m. BREAK
3:30 – 4:30 p.m. Panel: Social Media Case Studies

  • Benjamin Upham, social media manager, FIJI Water
  • LaSandra Brill, senior manager, digital and social media strategy, Cisco Systems, Inc.
4:30 – 4:45 p.m. Recap and Adjourn